Great Lengths at the COSMOPROF 2018
The COSMOPROF Worldwide Bologna is the internationally leading fair for all areas of the beauty business. This year it took place from March 16 to 19, celebrating its 50-years anniversary and presenting itself as an evident signpost into the future of the entire industry. Of course, Great Lengths as the worldwide number 1 in high quality extensions was represented too.
Four days with a full programme. Visitors from more than 80 countries. And a range of new products and ideas for a booming beauty market. To attract attention in such an environment is indeed not easy. But Great Lengths made it. And we made it because our offer has its fingers firmly on the pulse.
A sensational range of products
In the area of natural hair strands, Great Lengths today offers everything that is in the mind of a modern, fashion-conscious woman. Great hair quality, innovative attachment points – and all these as classical extensions as well as quick GL Tapes. The visitors at our stand were simply impressed about our hair...
But Great Lengths always wants to achieve more. We continuously develop our offer. And at the COSMOPROF 2018 we were able, once again, to present two ground-breaking innovations. First, we demonstrated our new ULTRASONIC touch, the ultrasonic system of the latest generation: with touchscreen, with USB interface, with the Xtrm coating technology for extremely durable tongs and in nine trendy colours.
And we presented the GL Volume, the new braid by Great Lengths, which sets new quality standards for hair thickening in the crown area: with the highest hair quality, best processing and with the best possible wearing comfort! The first feedback at the fair was more than promising!
Sensational start into the new season
Also Anita Lafer, general manager of Great Lengths in Germany, Austria and Switzerland was enthusiastic about the Cosmoprof Bologna: “What could be more satisfying than being part of such an innovative company. It is really fun to develop new opportunities for our partner salons with these great people! I think we are about to start into an extraordinary good new season!"